Nearly all businesses manage content in multiple systems and in many different silos. Web content is just one small facet, and it is usually managed separately to content used for print and other channels. This leads to duplication and inefficiency in the content management process and often results in content authors either being spread thin or increased staffing costs.
Traditionally, a DAM could be used to manage assets across multiple channels, but content is another matter: content is often specific to a particular medium, and can often be targeted at different stakeholders and audiences depending on the channel and transmission medium.
Join Christian Brenner from Isobar for this webinar where he will explore:
Real world challenges that businesses face managing content
How to manage digital experiences without duplication
How Sitecore Content Hub™ can be used to solve these problems
Hosted by Andrew Birmingham, Managing Director and Editor-in-Chief at Which-50 Media
Christian is Isobar’s Technical Director whose experience spans over 18 years as a developer, architect and technical leader / manager. He has a proven ability to build and run large-scale teams and projects by providing an approachable, no-nonsense, hands-on management style with a focus on quality outcomes and user experiences.
Andrew Birmingham is the editor-in-chief of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor. During his career he has reported on the Australian media, technology, finance, life science, and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, and CRN Australia.
