Personalisation is more critical than ever as consumers look to brands for meaningful digital customer experiences. But organisations face consistent barriers when trying to delivery personalised experiences.
In this webinar, we’ll help you understand why personalisation is so important, why it’s so hard to do right and how to make it work with your full marketing stack, not just on your website.
You will learn about:
Key metrics and behavioural economics around why we respond more to personalisation
The role of content and channels
The personalisation maturity curve
Key components in the stack, their role and how to run them
David brings nearly twenty years of experience across a range of commercial disciplines from a local and global perspective. These disciplines include: organisational strategy, brand (custodianship and communication), general management, insights and innovation.
Prior to establishing the Brand, Creative and Media practice at Deloitte, David led strategy and media at one of Australia's most successful agencies. He has an MBA from Melbourne Business School, and has established two successful start-ups in the research and psychometric strategy fields.
While David's particular strength has seen him recognised as a leader in marketing strategy for consumer brands, he has also led client and agency teams across the public sector, as well as, education, financial services and the retail industry, distinguishing David as one of the region's leading marketing strategists.