Marketing has never been in greater flux or under more pressure to demonstrate organisational impact. At the same time, content marketing has become a catch-all term applied to a huge range of distinct activities and objectives.
This practical webinar will cut through the multi-channel noise and focus on simplicity, clarity and getting honest about ROI.
Join Todd Wheatland, one of Australia’s well-known content experts, as he examines:
Connecting strategy to measurable outcomes
Balancing long and short-term targets
Common distinctions of B2B, B2C and other models
Measuring what’s important, tuning out the noise
Selling the ROI of content marketing internally
Hosted by Andrew Birmingham, Managing Director and Editor-in-Chief at Which-50 Media.
Todd Wheatland is co-founder and CEO of sports technology platform JARO. He has previously held senior global marketing roles in the US, Europe and Australia, and is an active investor and advisor to agencies, CMOs and start-up founders.
He is author of The Marketer’s Guide series, co-author of The Cult of Work, host of The Pivot podcast, and was named a global top 25 social media expert by LinkedIn.
Andrew Birmingham is the editor-in-chief of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor. During his career he has reported on the Australian media, technology, finance, life science, and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, and CRN Australia.
