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The ROI of content

Content conversations for marketers in ANZ

Available on demand

Marketing has never been in greater flux or under more pressure to demonstrate organisational impact. At the same time, content marketing has become a catch-all term applied to a huge range of distinct activities and objectives.

This practical webinar will cut through the multi-channel noise and focus on simplicity, clarity and getting honest about ROI.

Join Todd Wheatland, one of Australia’s well-known content experts, as he examines:

  • Connecting strategy to measurable outcomes
  • Balancing long and short-term targets
  • Common distinctions of B2B, B2C and other models
  • Measuring what’s important, tuning out the noise
  • Selling the ROI of content marketing internally
Hosted by Andrew Birmingham, Managing Director and Editor-in-Chief at Which-50 Media.

This webinar is part of the "Content Conversations" series. Have a look at what other webinars may be of interest to you.

Meet the presenters

Todd Wheatland

Co-Founder and CEO

JARO Sports

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Andrew Birmingham

Editor-in-Chief and Associate Publisher


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Webinar registration

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