WEBINAR
Winning the CX battle with Sitecore & Salesforce Marketing Cloud
Explore the unparalleled solution for creating a 360-degree customer view.
With rapid advancement of digital customer engagement combined with a pandemic-driven stampede to digital over brick-and-mortar, it is 2x more likely that companies with outstanding digital experience are chosen as primary suppliers, according to McKinsey.
Market-leading experiences require market-leading technology and data strategy. It’s no secret that Sitecore’s Web CMS, DAM and CMP tools combined with Salesforce’s Marketing and Sales Clouds have vaulted many of the world’s top companies to the top of the digital experience rankings.
Join us and our Platinum Solution Partner Horizontal Digital for an on-demand, hour-long webinar exploring how to turn every digital touchpoint into a moment that matters.
You’ll come away understanding:
- How to dramatically drive conversion, operational efficiency, and data intelligence across your campaign and web stack
- The winning formula for building intelligent customer profiles and scoring systems
- How to elevate your personalization game with advanced AI and Machine Learning capabilities
About the presenters
Arturo Mendiola
VP, Client Services and Strategy
Horizontal Digital
Arturo Mendiola
VP, Client Services and Strategy
Horizontal Digital
Arturo has been leading client business through digital strategy and activation, earning his stripes on holistic marketing campaigns, enterprise marketing technology and digital transformation. He's worked for agencies and consultancies large and small including ICF Olson, Digitas and Publicis Sapient; playing an integral role in leading initiatives for blue chip brands since 2002. His efforts and the projects he’s led have been awarded and recognized by the Effies, Webby nominations, a mention in TED and even a Sitecore Experience award.
Chris Becwar
Director of Product Marketing
Sitecore
Chris Becwar
Director of Product Marketing
Sitecore
Chris Becwar leads ecosystem go to market at Sitecore, helping ensure global customers take advantage of complementary technologies to gain a competitive edge. Prior to Sitecore, Chris led client success, system implementations and marketing for DXP player Webinfinity, advising many of the world’s top companies in enhancing their customer and partner experiences. Chris is a veteran marketer who has led digital marketing efforts several global companies.
Co-sponsored by
