Learn how to get started on the path to personalisation and see how leading brands like Toyota implemented their personalisation strategy
Available on demand
Most brands aspire to deliver a personalised customer experience but research shows that very few actually do. Research shows that 38% more companies are planning to increase investment in personalisation in the next 12-18 months. How is your brand keeping up with the latest digital trends?
Join us to learn how to get started on the path to personalisation and see how leading brands like Toyota implemented their personalisation strategy. We will discuss:
Most brands aspire to create personalised customer experiences but research shows that very few actually deliver.
The companies who are doing it right—and how they’re doing it
The team you need, and much more!
About the presenter
Alison Sainsbury
Director, Value Engineering & Business Optimisation, APJ
Director, Value Engineering & Business Optimisation, APJ
Sitecore
With over 20 years’ experience in digital, Alison Sainsbury joined Sitecore in 2018 after 15 years' experience in digital transformation on the customer side. Since that time, Alison has worked with customers and partners across the region to help achieve remarkable results from Sitecore's optimisation capabilities. Alison is a passionate digital marketer with a focus on finding practical, achievable digital optimisation tactics which deliver value to a business, and she believes strongly in enabling others to achieve by transferring knowledge and skills.
