Learn how to get started on the path to personalisation and see how leading brands like Toyota implemented their personalisation strategy
Available on demand
Most brands aspire to deliver a personalised customer experience but research shows that very few actually do. Research shows that 38% more companies are planning to increase investment in personalisation in the next 12-18 months. How is your brand keeping up with the latest digital trends?
Join us to learn how to get started on the path to personalisation and see how leading brands like Toyota implemented their personalisation strategy. We will discuss:
Most brands aspire to create personalised customer experiences but research shows that very few actually deliver.
The companies who are doing it right—and how they’re doing it
Alison Sainsbury is Senior Director of Digital Experience for Sitecore, leading the team who are "connecting the experience" for Sitecore's own customers on our own channels. Previous to this role, Alison spent three years in our Business Optimisation consulting team, working with our customers to help them deliver the best possible digital experience on their Sitecore platform, covering more than 50 projects around the world in that time. Alison is also the author of numerous Sitecore guides and whitepapers, including the UX4CX and Multisite Optimisation whitepapers, and an in-demand speaker at DX events around the world.