Path to purchase: Driving more conversions through your website

Boost lead generation and increase revenue by maximising website conversions

Available on demand

Deliver results by maximising website conversions

Optimising and improving the efficiency of your website is the foundation for boosting lead generation and increasing revenue. To do that, you will need to get a deeper understanding of your customers’ entire experience with your brand, by analysing and measuring both the quantity and quality of customer interactions.

This webinar covers best practices for maximising website conversions and highlights some of Sitecore’s most powerful features to deliver results for your brand.

Hear from Sitecore’s product and strategy experts on:

  • Measuring quantity and quality of customer interactions through engagement value
  • Tracking the value of cross channel marketing
  • Using the Path Analyser to identify user journeys with positive actions
  • Making data driven decisions about your web content through A/B testing

Meet the speakers

Biren Balakrishnan

Sales Engineering Manager


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Megan Engard

Digital Optimisation Specialist

Sitecore Business Optimisation Strategies

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Register to join

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