Path to purchase: Driving more conversions through your website
Boost lead generation and increase revenue by maximising website conversions
Available on demand
Deliver results by maximising website conversions
Optimising and improving the efficiency of your website is the foundation for boosting lead generation and increasing revenue. To do that, you will need to get a deeper understanding of your customers’ entire experience with your brand, by analysing and measuring both the quantity and quality of customer interactions.
This webinar covers best practices for maximising website conversions and highlights some of Sitecore’s most powerful features to deliver results for your brand.
Hear from Sitecore’s product and strategy experts on:
Measuring quantity and quality of customer interactions through engagement value
Tracking the value of cross channel marketing
Using the Path Analyser to identify user journeys with positive actions
Making data driven decisions about your web content through A/B testing
Biren is a Digital Evangelist, who has over a decade worth of experience across Europe and Southeast Asia (SEA). Previous roles at Adobe, Telenor Group and WPP have given him an insight across the Adtech/Martech ecosystem. At Sitecore, Biren is responsible for helping clients leverage the best value for their digital investments. His personal interests are in Data & Analytics, Fintech and the SEA start-up scene.
As a marketing professional with experience across various industries, I currently utilise my skills to enable organisations looking to achieve real business value from their marketing technology stack –specifically Sitecore's suite of products.
As a member of the SBOS (Sitecore Business Optimisation Strategies) global team, I work closely with marketing and IT professionals across the Asia-Pacific region to optimise digital experiences for their customers. With a particular focus on the configuration and implementation of digital marketing strategies, I am passionate about enabling others to become optimisation specialists within their own organisation.
When I am not working directly with customers in an individualised consulting capacity, I spend my time developing learning tools and resources to assist technical and marketing specialists with their optimisation practices.