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Leveraging automation and AI for 1:1 engagement

Master the art of delivering the right content to the right people at the right time.

Available on demand

Nurture relevant conversations with your audience

Discover how to utilise Sitecore to create targeted and relevant communications leveraging all your visitors’ data, and the power of artificial intelligence. Learn how to streamline content, interactions, and responses across all channels and execute campaigns with automated experiences.

This session will cover:

  • Using Sitecore AI to find customer segments
  • Creating segmented lists with list manager
  • Creating personalised emails using EXM
  • Automating the conversation by building content journeys for key personas
  • How to avoid bad personalisation

Meet the speakers


Sitecore Staff

George Smith

Regional Managing Director EMEA

Horizontal Digital

Read bio

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