Master the art of delivering the right content to the right people at the right time.
Available on demand
Nurture relevant conversations with your audience
Discover how to utilise Sitecore to create targeted and relevant communications leveraging all your visitors’ data, and the power of artificial intelligence. Learn how to streamline content, interactions, and responses across all channels and execute campaigns with automated experiences.
This session will cover:
Using Sitecore AI to find customer segments
Creating segmented lists with list manager
Creating personalised emails using EXM
Automating the conversation by building content journeys for key personas
Biren is a Digital Evangelist, who has over a decade worth of experience across Europe and Southeast Asia (SEA). Previous roles at Adobe, Telenor Group and WPP have given him an insight across the Adtech/Martech ecosystem. At Sitecore, Biren is responsible for helping clients leverage the best value for their digital investments. His personal interests are in Data & Analytics, Fintech and the SEA start-up scene.
George’s only interesting skill is understanding how customer experiences can build competitive advantage. This has led him to work on digital strategy with tremendous brands and governments. Having lived in the UK, Europe, Middle East, India, Australia, & Malaysia, he is particularly fascinated about how ‘digital transformation’ varies across cultures. He is also a Sitecore MVP, published author, recovering-politician, and a stunningly mediocre triathlete. He lives with his wife, kids, and dog in Dubai, UAE.
