Creating a foundation for AI driven customer experiences
Learn how to leverage AI effectively using tools that connect structured, tagged, and organized data with ML algorithms.
Tuesday, March 9, 2021
3:00 AM
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English
Prepare a foundation to leverage AI for exceptional CX
Digital marketers today are caught in the middle of a huge digital transition.
Behind them lie the old, slow, and manual methods of creating content, tracking engagement and measuring the results.
Ahead of them is the promise of the brave new intelligence-enabled world, teeming with possibilities powered by AI, ML, and Deep Learning solutions.
For AI to be leveraged effectively, marketers need to use tools that connect structured, tagged, and organized data with machine learning algorithms. To find opportunities for automation you need data that fulfills certain criteria.
Learn how you can create a foundation for leveraging AI to deliver unforgettable customer experiences by:
Auzani is a Senior Solutions Consultant with Sitecore based out of Kuala Lumpur and works closely with CxO's across the Greater Asia region to develop their digital strategy and drive their digital maturity growth. Auzani started programming from the age of 7 on an Atari-8600 and has rode the digital revolution wave since then, exploring a wide range of technologies from the mainstream to the experimental.
Alison Sainsbury
Director, Value Engineering & Business Optimisation, APJ
Director, Value Engineering & Business Optimisation, APJ
Sitecore
With over 20 years’ experience in digital, Alison Sainsbury joined Sitecore in 2018 after 15 years' experience in digital transformation on the customer side. Since that time, Alison has worked with customers and partners across the region to help achieve remarkable results from Sitecore's optimisation capabilities. Alison is a passionate digital marketer with a focus on finding practical, achievable digital optimisation tactics which deliver value to a business, and she believes strongly in enabling others to achieve by transferring knowledge and skills.
