Creating a foundation for AI driven customer experiences
Learn how to leverage AI effectively using tools that connect structured, tagged, and organized data with ML algorithms.
Available on demand
Prepare a foundation to leverage AI for exceptional CX
Digital marketers today are caught in the middle of a huge digital transition.
Behind them lie the old, slow, and manual methods of creating content, tracking engagement and measuring the results.
Ahead of them is the promise of the brave new intelligence-enabled world, teeming with possibilities powered by AI, ML, and Deep Learning solutions.
For AI to be leveraged effectively, marketers need to use tools that connect structured, tagged, and organized data with machine learning algorithms. To find opportunities for automation you need data that fulfills certain criteria.
Session takeaways:
The business imperative for using AI in your digital experiences
Preparing to use AI in your DX program
How AI provides business gains and improves efficiency
Auzani is a Senior Solutions Consultant with Sitecore based out of Kuala Lumpur and works closely with CxO's across the Greater Asia region to develop their digital strategy and drive their digital maturity growth. Auzani started programming from the age of 7 on an Atari-8600 and has rode the digital revolution wave since then, exploring a wide range of technologies from the mainstream to the experimental.
Alison Sainsbury is Senior Director of Digital Experience for Sitecore, leading the team who are "connecting the experience" for Sitecore's own customers on our own channels. Previous to this role, Alison spent three years in our Business Optimisation consulting team, working with our customers to help them deliver the best possible digital experience on their Sitecore platform, covering more than 50 projects around the world in that time. Alison is also the author of numerous Sitecore guides and whitepapers, including the UX4CX and Multisite Optimisation whitepapers, and an in-demand speaker at DX events around the world.
