The Importance of Delivering Standout Customer Experience in Financial Services
Tuesday, March 9, 2021
Your local time
The past 12 months have seen a huge impact on financial services, affecting consumers and organisations alike. Despite this turbulence, we have seen that the right strategies, focusing on key priorities and investment in Customer Experience are enabling companies to be more agile and allowing them to quickly respond to the rapid changes in customer behaviour and new digital customer demands. But where do you start?
In this session Sitecore’s Mike Plimsoll will draw on our customers insights, trends, challenges and priorities to discuss what some of your key priorities should be to return back to growth.
Mike is a seasoned, innovative marketer focused on driving efficiencies and improved ROI through the enhanced use of data, analytics and content marketing. He currently leads the Industry Strategy & Marketing team globally at Sitecore; responsible for defining and delivering the GTM Strategy per industry and driving growth and value for customers across key stages of their lifecycle. Prior to this, he worked for Adobe in the Product & Industry Marketing team, responsible for Financial Services across EMEA. In this role, he helped Adobe’s financial services customers, such as HSBC, Allianz, Aviva, UBS and RBS to create competitive customer experiences that deliver business value.