To successfully achieve personalization at scale, you need to bring together the right people, processes, and technology. Microsoft has been on its personalization journey for four years now and has refined its process over time, gathering lessons learned and takeaways to help other organizations start and maintain momentum for personalization programs.
Learn Microsoft’s insights on:
How Microsoft built its personalization program and gained alignment across teams
Testing and segmenting strategies they used to evolve their personalization efforts
How your organization can plan and implement a personalization program
This session was originally featured live during CMI Marketer’s Rise Summit.
Wina has been focused on transforming digital experiences with personalization as well as standardizing operations for the marketing experience capabilities, including personalization and A/B testing. At Microsoft, Wina works on delivering the marketing technology strategy that leverages Microsoft’s MarTech stack to its fullest extent with the goal of delivering personalized experiences for partners at the time they need them.
Jill Grozalsky is an award-winning digital marketer and former Sitecore Strategy MVP with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As Product Marketing Director, Jill is responsible for helping to bring products from concept to commercialization -communicating feature value and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.