We are seeing increasing demand from our customers pushing their creative and content teams and agencies to create modular content – or what we call “Content to COPE” – Create Once, Publish Everywhere.
During this webinar we will look at what is driving this new approach, what are the benefits and how new generation digital asset management (DAM) platforms are required to support this new way of working.
In this webinar we will cover:
The effect of personalisation and multichannel programs have had on content growth
How can we manage the volume of content required to support ever increasing channels and audience adaptions?
How do we do this with the challenges we are now facing – workforce dispersion, tighter budgets and tighter timeframes?
How does the next generation of DAM tackle these content challenges?
Robin has built his career on a passion for customer service and working with industry leading software. He is currently a Solution Consultant at Sitecore with specialised business and technical experience in the Digital Asset Management field. He has worked to provide digital asset management solutions for some of the largest companies in the world and strives to continue delivering the best DAM solutions available.
Vicki has worked in area of content management and customer experience management for over 20 years. During this time she has worked with a number of CX, DAM and content management solutions and has collaborated with various organisations in a range of industries to develop their digital asset and content management strategy and vision.