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Expert talk

Beyond Disruption: What is Next for the Automotive OEMs and Dealers?

Expert talk with Automotive experts from Microsoft, Publicis Sapient and Sitecore
Available on demand

The automotive industry is at a crossroads. Caught between rapidly changing technologies, a global pandemic and evolving customer demands, OEMs and dealerships are struggling to navigate in an uncertain world – especially around questions of digital customer experience.

At Sitecore, we believe that centering the automotive customer’s needs will provide an anchoring North Star by which automotive businesses can confidently plan for the future.

To uncover this authentic voice of the customer, Sitecore, Microsoft and Publicis Sapient have conducted an in-depth global survey of automotive customers. In our inaugural Automotive Customer Report, you can discover the industry’s biggest challenges and opportunities as seen from your customers’ eyes. You can also learn which transformation strategies are likely to be embraced by customers.

Join us to hear the automotive experts who wrote the report discuss this year’s key findings and how automotive companies can deepen loyalty and unlock new revenue streams.

In this 30-minutes panel our experts will discuss:

  • Key findings and takeaways from the Automotive Customer Report 2021

  • Risks and opportunities for OEMs and dealerships as seen from the customer’s perspective

  • Ways that seamless digital experiences can complement existing strengths to deepen loyalty and nurture revenue streams

About the global Automotive Customer Report 2021

Sitecore joined forces with Microsoft and Publicis Sapient to analyze the impact of latest trends and changes in customer behavior in the automotive sector.

As a result, the "Automotive Customer Report" was formed and is based on a global research that takes place every year. The report will be published on a yearly basis.

The experts

Stefan André Raschke

Global Industry Lead and Sales Director for Automotive


Matthias von Alten

Vice President Management Consulting

Publicis Sapient

Aswin Mannepalli

Industry Product Marketing Global Lead


Read bio

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