Designing Omnichannel experiences: Be ready for tomorrow’s channels, today
Master the art of delivering holistic experiences across channels to reach customers — wherever they may be.
Available on demand
Deliver moments that matter
In the age of constant connectivity, the value of being where your customers are can't be overstated. A focus on omnichannel marketing will ensure you are providing consumers with a consistent experience from touchpoint to touchpoint. Successful omnichannel experiences come from prioritizing content and technologies that help your company engage your customers — wherever they may be.
This session will cover:
The challenges and opportunities of providing a seamless omnichannel customer experience
Inefficiencies of online marketing and what it will cost businesses
How B2C and B2B businesses can go direct to customer, and why it matters
The tools and technologies needed in providing relevance in content across different channels and customer touchpoints
Leveraging first-party data as part of your omnichannel marketing strategy
Founder and managing partner of OmniStrada, Christophe Bacon has 20+ years' experience in digital transformation, strategic planning, business development, and consulting within the e-business, tech, automotive, healthcare and TMT industries. Christophe has led multiple digital transformation and e-commerce projects at different stages of digital maturity in the region for businesses such as OSIM, GNC, Eastern Continents Medical Partners, YTL Corporation Berhad and Royal DSM.