Hear from some of our customers who are successfully connecting content with CX
Available on demand
Exactly what does an ideal content lifecycle look like?
Two of our customers will show you in this webinar.
Globally, companies are not delivering on their digital brand goals, resulting in subpar customer experience (CX). One of the most common reasons for brand’s shortcomings is inconsistent and often ineffective content operations. It comes as no surprise that 2 in 3 marketers believe their content technology decisions will make or break their CX efforts in the next five to ten years. Simply put, marketers know that effective content operations are the key to ensuring the right content is ready to be delivered at the right time, on the right channel – however, they often refer to their current content operations as “Content Wasteland”.
As content management evolves from simple file management to Digital Asset Management to the present-day Content Hub, the time is now for organisations to lead the way with a digital asset management “Golden Repository” and start delivering exceptional CX at scale.
This session will cover:
What the common content challenges are that organisations face?
How the right Digital Asset Management tool can get you out of your “content wasteland”
What leading brands are doing differently to connect content into CX
Take a deep dive into two leading customers who will share their project details, offering their learnings and discuss early metrics seen since implementation of Sitecore Content Hub
About CX @ Sitecore
Customers are at our core. Join us to hear more on Sitecore Customer Insights, Case Studies, Product Releases, Upcoming Events and more. Connect directly with other customers and learn lessons together in an open and collaborative environment. CX @ Sitecore is designed to elevate and deliver the remarkable CX you deserve.
Tim McQueen has managed and optimised digital content at an enterprise level since 2005. Tim has worked in senior positions for several large organisations such as Universal Magazines, Macquarie University and the 2013 Royal Commission into Institutional Responses to Child Sexual Abuse. He was recently the content lead for the MyCQU student portal project (MyCQU), which launched in October 2020. Tim will also be the content lead for the upcoming CQU corporate website project.
Damien has worked as an IT professional in the not-for-profit arts for 15 years and understands the unique challenges involved with technology in the arts industry.
Working for an organisation with a long and rich visual history, he is passionate about ensuring it is preserved for generations to come. He has been an advocate for a DAM platform to organise and enable discovery of assets that would otherwise be lost in a physical archive and to modernize workflow and approvals for better creative collaboration.