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CUSTOMER INSIGHT WEBINAR

An ideal content lifecyle – proof it does exist

Hear from some of our customers who are successfully connecting content with CX

Available on demand

Exactly what does an ideal content lifecycle look like?

Two of our customers will show you in this webinar.

Globally, companies are not delivering on their digital brand goals, resulting in subpar customer experience (CX). One of the most common reasons for brand’s shortcomings is inconsistent and often ineffective content operations. It comes as no surprise that 2 in 3 marketers believe their content technology decisions will make or break their CX efforts in the next five to ten years. Simply put, marketers know that effective content operations are the key to ensuring the right content is ready to be delivered at the right time, on the right channel – however, they often refer to their current content operations as “Content Wasteland”.

As content management evolves from simple file management to Digital Asset Management to the present-day Content Hub, the time is now for organisations to lead the way with a digital asset management “Golden Repository” and start delivering exceptional CX at scale.

This session will cover:

  • What the common content challenges are that organisations face?
  • How the right Digital Asset Management tool can get you out of your “content wasteland”
  • What leading brands are doing differently to connect content into CX
  • Take a deep dive into two leading customers who will share their project details, offering their learnings and discuss early metrics seen since implementation of Sitecore Content Hub


About CX @ Sitecore

Customers are at our core. Join us to hear more on Sitecore Customer Insights, Case Studies, Product Releases, Upcoming Events and more. Connect directly with other customers and learn lessons together in an open and collaborative environment. CX @ Sitecore is designed to elevate and deliver the remarkable CX you deserve.

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About the presenters

Tim McQueen

Digital Content Coordinator

CQUniversity

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Damien Calvert

IT Manager

The Australian Ballet

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