Designing personalised commerce experiences in India
Tuesday, October 12, 2021
Your local time
Gone are the days, when having a commerce platform simply meant being able to process transactions online. While today’s commerce solutions still need to offer this capability, there’s much more to creating the personalised, contextualised experience that customers now expect from brands.
A comprehensive commerce platform should be flexible and packed with marketing technologies that increases customer acquisition, drive real-time engagement offers with a great checkout experience, and can keep the conversation going post-purchase in the form of automated emails and query support.
Gartner predicts that “By 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80% in the speed of new feature implementation." As businesses race to deliver a superior customer experience in this rapidly changing world, composable commerce gives them greater control over how their e-commerce application is delivered.
In short, brands should be able to craft top-notch, omnichannel experiences for their B2B, B2C, and B2X audiences at every touchpoint while they are on the purchase journey.
Wondering, how all this is possible with a single platform? Well, then this webinar is for you.
This webinar will cover:
The future with composable commerce: How business leaders can leverage modular, best-of-breed approaches as part of their technology stack
How delivering an enterprise grade commerce experience is possible
The importance of personalised experiences in commerce and why it matters
Abhiraj considers himself a digital strategist, marketing technology native, and client partner and strategy consultant for CMOs and CDOs. He has over 20 years of experience working at the intersection of marketing, sales, content, commerce, data and digital platforms -across digital marketing, advertising, marketing consulting, consultative sales, digital strategy and marketing/digital technology solutions in North America, EMEA and APAC regions.
Hareesh is a serial entrepreneur with a 360-degree understanding of business, specializing in sales, marketing, HR, finance and operations. Mirum India is Hareesh’s third entrepreneurial venture. His job is identifying opportunities and harnessing the potential of teams to capitalize on them. He has been a speaker at many prestigious industry events and recognized as Digital Marketeer of the Year by the World Brand Congress. Hareesh was also featured on the Impact List of 100 Most Influential Digital Professionals.
Atul is a Certified Sitecore Developer with experience of close to a decade in developing and delivering projects on Sitecore Experience Platform and Experience Commerce implementations. These projects covered industry verticals like Health, Insurance, Automobile ,Investment Company & Network Marketing Brands.
Atul has also worked and implemented projects on cloud platforms like AWS and Azure. He is experienced and Certified with the API integration platform Jitter bit.