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Embracing change and new ways of working to deliver stand out customer experience

Available on demand

The past 12 months have seen a huge impact on financial services, affecting consumers and organisations alike. Despite this turbulence, we have seen that the right strategies, focusing on key priorities and investment in customer experience are enabling companies to be more agile and quickly respond to the rapid changes in customer behaviour and new digital customer demands.

Engaging customers via the best digital content with the right message at the right time has always been a goal. In 2021 customer expectations are at an all-time high and attention is hard to earn in a world where digital is now the primary interaction channel.

Given that bespoke engagement enhances customers’ lives, optimises loyalty and grows your brand value, how can Financial Services brands stay relevant and deliver digital moments that stand out from the crowd?

As we move towards 2022, we’re seeing new ways of working, with new technologies and processes being embraced by employees and customers alike. In this session hear from Sitecore and HSBC about how HSBC are harnessing these changes and delivering projects remotely and in new ways that are here to stay.

About the presenters

Santosh Sethumadhavan

Global Head of B2B Marketing Programmes Commercial Banking & Global Banking & Markets

HSBC Bank plc

Mike Plimsoll

Industry Strategy & Marketing


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