Insight for digital business models – Real Estate in Asia
Available on demand
In a post-pandemic market, consumers are making one thing clear – they expect real estate companies to provide a highly personalised experience. With nearly all buying activity moving online, digital transformation has zoomed to the top of the priority list for the real estate industry. Even highly complex interactions, which traditionally required in-person site visits, have moved into virtual reality. As a result, customers are now making purchasing decisions without a single in-person meeting. That presents a challenge for real estate companies who want to thrive.
Hear from Mah Sing Group Berhad Head of Strategic Marketing & Brand Experience on how he is driving change management through programs like “Voice of the Customer” where they collect feedback and gather insights through eight user touch points and share this data and insights with various departments to enhance their customer experience; driving change with actionable insights.
After which, we will showcase how you can meet your customer in their digital world:
Uncover the latest technology-driven trends in real estate
An exciting visualisation of a connected customer experience journey
How digital experience platforms can quickly transform what were once largely in-person activities to high-quality, online experiences
How Sitecore can power your digital strategy and enable better customer experience management
Henry Wood is a Regional Sales Manager at Sitecore looking after Real estate/Property development and Travel within the ASEAN region. With over 10 years of IT/Data and Cybersecurity background covering APJ, Henry is considered a leader in customer first approach to smart and practical solutioning. Henry is a keen outdoorsman focusing on Rugby, Golf and Fitness.
Bernard Yong has spent more than 14 years in the property industry, where his passion for branding & marketing has been developed and honed (and very frequently stretched!). Having branded and marketed a variety of projects ranging from residential precincts to financial districts, in organisations ranging from privately held enterprises to governmental organisations, he brings with him a unique and refreshing perspective on all things related to real estate, business and strategy. He is currently attached to Mah Sing Group, one of Malaysia's premier developers and property brands, in the role of Head of Strategic Marketing & Brand Experience.
As a marketing professional with experience across various industries, I currently utilise my skills to enable organisations looking to achieve real business value from their marketing technology stack – specifically Sitecore's suite of products.
As a member of the SBOS (Sitecore Business Optimisation Strategies) global team, I work closely with marketing and IT professionals across the Asia-Pacific region to optimise digital experiences for their customers. With a particular focus on the configuration and implementation of digital marketing strategies, I am passionate about enabling others to become optimisation specialists within their own organisation.