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Insight for digital business models – Real Estate in Asia

Available on demand

In a post-pandemic market, consumers are making one thing clear – they expect real estate companies to provide a highly personalised experience. With nearly all buying activity moving online, digital transformation has zoomed to the top of the priority list for the real estate industry. Even highly complex interactions, which traditionally required in-person site visits, have moved into virtual reality. As a result, customers are now making purchasing decisions without a single in-person meeting. That presents a challenge for real estate companies who want to thrive.

Hear from Mah Sing Group Berhad Head of Strategic Marketing & Brand Experience on how he is driving change management through programs like “Voice of the Customer” where they collect feedback and gather insights through eight user touch points and share this data and insights with various departments to enhance their customer experience; driving change with actionable insights.

After which, we will showcase how you can meet your customer in their digital world:

  • Uncover the latest technology-driven trends in real estate
  • An exciting visualisation of a connected customer experience journey
  • How digital experience platforms can quickly transform what were once largely in-person activities to high-quality, online experiences
  • How Sitecore can power your digital strategy and enable better customer experience management

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About the presenters

Bernard Yong

Head of Strategic Marketing & Brand Experience

Mah Sing Group Berhad

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Megan Engard

Digital Optimization Consultant


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Marvin Glenn Lacuna

Solutions Consultant


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