Digital Destination 2022 Series: Mastering Content Velocity for Airlines
Available on demand
In this fireside session we take an in-depth look at how travel had changed and how customers experience, powered by content will lead the way of the traveler.
Main points to be touched upon:
Data & Analytics – the need to better understand your traveler and what content works (and what does not)
Digital Assets Management – break down content silos and make content easier to store, find and deliver
Content Velocity – how to collaborate and create the right processes to speed up content delivery
Personalisation – delivering the right message, and content, to the right traveler
Intelligence – how AI and ML can pick up the slack and do the heavy lifting for marketers.
Mike is a seasoned, innovative marketer focused on driving efficiencies and improved ROI through the enhanced use of data, analytics and content marketing. He currently leads the Industry Strategy & Marketing team globally at Sitecore; responsible for defining and delivering the GTM Strategy per industry and driving growth and value for customers across key stages of their lifecycle. Prior to Sitecore, Mike held senior roles across client, vendor and agency.
Ole has 20 years experience from ecommerce, demand forecasting, advertising/ digital media, Martech & consultancy and worked with companies such as Dell, Vizeum (Dentsu), Vistaprint & Norwegian.
