Digital Destination 2022 Series: Mastering Content Velocity for Airlines

In this fireside session we take an in-depth look at how travel had changed and how customers experience, powered by content will lead the way of the traveler.

Main points to be touched upon:

1. Data & Analytics – the need to better understand your traveler and what content works (and what does not)
2. Digital Assets Management – break down content silos and make content easier to store, find and deliver 
3. Content Velocity – how to collaborate and create the right processes to speed up content delivery 
4. Personalisation – delivering the right message, and content, to the right traveler 
5. Intelligence – how AI and ML can pick up the slack and do the heavy lifting for marketers.