Join Sitecore and DEPT® and discover how to create composable commerce experiences fast
Thursday, May 26, 2022
Your local time
The landscape of how we shop online is rapidly changing. The one certainty is that consumers are looking for seamless experiences that extend beyond the traditional online store. Technology is quickly closing the gap between channels of inspiration and transaction, blurring the boundaries between brand experience and conversion, and online shopping is no longer exclusive to digital stores.
The future of selling online is about turning every consumer interaction into an experience; understanding customer needs and meeting them in the right place, at the right time with an experience tailored to them to create deeper brand connections.
Bringing brands to life in this way is not possible without the right technology architecture. But while many companies are looking to emulate the speed and agility of e-commerce giants like Amazon and Zalando to meet consumer needs, they’re often working with technology that was built with one channel in mind: the web.
In an environment where the only constant is change, the ability to analyse, pivot, experiment and deploy quickly in response to those changes relies on flexible, agile technology. And with Gartner predicting that by next year, organisations that have adopted an intelligent composable approach will outpace the competition by 80%, a composable approach is becoming imperative to keep up with the pace of change in the market.
In this session, experts from Sitecore and DEPT® will explore:
The why and how of bringing tech to life to deliver exceptional, brand-aligned experiences
What it takes to successfully scale e-commerce strategies that yield results
How DEPT® has helped brands including ASOS, Patagonia and GANNI deliver effective brand experiences that drive sales
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
Based out of the UK, Peter provides Commerce Subject Matter Expertise in customer engagements across EMEA. Peter has worked at Sitecore for nearly 4 years and in the commerce field for over 15 years with leadership roles at Sterling Commerce, IBM and Hybris/SAP. He brings a wealth of experience and an astute point of view on the business and technology trends in Digital Commerce, Martech and composable solutions.
Sung is the Product Marketing Director for Commerce at Sitecore. She has over 10 years of marketing experience in tech, retail, and luxury verticals. Having worked in the U.S., and South Korea, Sung has developed unique globalized marketing expertise. Prior to joining Sitecore, Sung served as the VP of Growth & Strategy at SEWORKS.
Andrew Hill has more than 15 years of technical web development experience, including five years focused on complex commerce integrations for high-profile brands and retailers. As DEPT®’s Technical Director, Andrew leads the team in delivering digital solutions that help clients meet customer demands and reach their goals, as well as uphold DEPT®’s position as a pioneering technology and marketing services company.