Composable Commerce: The Experience Accelerator

The landscape of how we shop online is rapidly changing. The one certainty is that consumers are looking for seamless experiences that extend beyond the traditional online store. Technology is quickly closing the gap between channels of inspiration and transaction, blurring the boundaries between brand experience and conversion, and online shopping is no longer exclusive to digital stores. 

The future of selling online is about turning every consumer interaction into an experience; understanding customer needs and meeting them in the right place, at the right time with an experience tailored to them to create deeper brand connections. 

Bringing brands to life in this way is not possible without the right technology architecture. But while many companies are looking to emulate the speed and agility of e-commerce giants like Amazon and Zalando to meet consumer needs, they’re often working with technology that was built with one channel in mind: the web. 

In an environment where the only constant is change, the ability to analyse, pivot, experiment and deploy quickly in response to those changes relies on flexible, agile technology. And with Gartner predicting that by next year, organisations that have adopted an intelligent composable approach will outpace the competition by 80%, a composable approach is becoming imperative to keep up with the pace of change in the market. 

In this session, experts from Sitecore and DEPT® will explore:

• The why and how of bringing tech to life to deliver exceptional, brand-aligned experiences 
• What it takes to successfully scale e-commerce strategies that yield results
• How DEPT® has helped brands including ASOS, Patagonia and GANNI deliver effective brand experiences that drive sales   

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.