Join us and discover how we created our digital strategy at Sitecore.com
Tuesday, July 19, 2022
Your local time
Join Alison Sainsbury to learn about Sitecore’s ground-breaking new digital experience strategy, how we are delivering on it, and what we are planning going forward.
Crafting and implementing an actionable DX strategy is challenging; even trickier is an always-on, multi-segment optimisation program in a constantly changing, global business. And there’s more on the line when you are a digital experience company, and you’re using your own platforms to deliver on the strategy.
Glean insights on:
Sitecore as a case study – A look at our DX Strategy, the results, and the underlying principles, processes, and structure
Key takeaways from our own digital transformation of Sitecore.com in 2021
A live demo of how Sitecore uses our own applications and services on our own website
Alison Sainsbury is Senior Director of Digital Experience for Sitecore, leading the team who are "connecting the experience" for Sitecore's own customers on our own channels. Previous to this role, Alison spent three years in our Business Optimisation consulting team, working with our customers to help them deliver the best possible digital experience on their Sitecore platform, covering more than 50 projects around the world in that time. Alison is also the author of numerous Sitecore guides and whitepapers, including the UX4CX and Multisite Optimisation whitepapers, and an in-demand speaker at DX events around the world.