WEBINAR
The State of Digital Brand Study
The battle for customer loyalty is getting serious in Asia Pacific
Businesses are sharpening their focus on digital experience
Join us as Principal Analyst, Tim Sheedy presents the whitepaper key findings from a study of stakeholders in 615 organisations in Asia Pacific to explore how businesses are improving their customers’ digital and brand experiences.
"Smart businesses are creating a consistent, easy, and effective digital customer experience – from discovery through to purchase, post-sale service and the entire customer lifecycle.” Tim Sheedy, Principal Analyst, Ecosystm
This webinar presents the key findings from the study and provides guidance on best practices in creating a memorable digital experience for your customers.
We’ll explore
- Changes in customer behaviour across industry
- Key priorities for Asia Pacific organisations in 2022 and beyond
- Personalisation maturity across countries
- The impact of CX spend on customer loyalty
About the presenter
Tim Sheedy
Vice President Research
Ecosystm
Tim Sheedy
Vice President Research
Ecosystm
Tim Sheedy brings more than 20 years of experience in designing and implementing cloud, internet of things (IoT), artificial intelligence (AI) and automation strategies to the Ecosystm network, to support businesses in their IT decisions.
In his previous role, Sheedy spent 12 years at Forrester Research, most recently as a principal analyst, helping IT leaders improve their digital capabilities. Prior to this, he was research director for IT solutions at IDC in Australia, where he assisted IT suppliers in designing solutions to better fit market requirements, and IT buyers in improving the effectiveness of their IT functions.
Beyond the office, Sheedy boasts an international reputation as an entertaining and informative public speaker on key trends in the IT market.