AI in commerce – Disrupt or evolve?
Healthspan, a leading vitamin, minerals, and health supplement company, wanted to provide better, more personalised online experiences for their customers. By becoming a digital-first company, Healthspan was able to gain insights into customer behaviour and transform their user experience. Now, their customers get exactly what they expect – a personal, real-time journey.
Join Elis, of Healthspan, as he explains how using AI has brought together all their data to understand user journeys on their website and suggest content that customers want and need.