An honest look under the ABM hood
The best of digital marketing accelerated
7 steps to your first successful ABM Pilot
Account Based Marketing (ABM) can deliver substantial ROI for B2B companies that engage in high-value, Enterprise sales, where purchasing decision is influenced by many decision-makers.
A well-executed ABM strategy will help marketers generate revenue & increase footprint in Target Enterprise Accounts that best resemble their Ideal Customer Profile. ABM can also accelerate deal velocity and maximise LTV (Life-time-Value).
This sounds simple enough, but where do you start, and what is needed to set your Marketing and Sales organisation up for ABM success?
Join this webinar presented by Petra Markova, ABM consultant and B2B marketer with 20 years’ experience in driving regional growth for global technology companies.
Petra will share her insights on:
- 7 steps to setting up your first successful ABM Pilot
- Using ABM to build Predictable pipeline: the advantage of Account-centric, Zero-waste approach to sales and marketing versus the traditional Market-centric approach.
- ABM and the Sales and Marketing handshake – creating real (revenue and growth) results through building and nurturing relationships across the entire decision-making committee.