Commerce virtual master classes

Jay Sanderson is a seasoned digital commerce strategist and practitioner. His experience of over 20 years spans a wide range of industries. Jay’s expertise of all things digital cover everything from traffic acquisition (SEM, SEO, programmatic) and onsite optimisation (CRO, growth hacking) to marketing automation, email marketing, and business intelligence. He is a data driven digital professional who is passionate about increasing growth by improving customer experience, increasing lifetime customer value, and reducing cost-per-acquisition through a variety of digital strategies.

Yassine is a software architect with 13 years of experience including four years  on Sitecore Platform. He used to work with the Sitecore Commerce Product Team, where he built several features such as Sitecore Identity Server, SQL Sharding, PaaS ARM Templates and many others. Yassine’s duties with XCentium range from providing technical guidance to customers, building POCs, estimating and validating requirements to designing and building solutions.

Driving Sitecore solution to the next level has been the joy of most of the professional life of Klaus Petersen. Klaus has a long tenure as a Sitecore Technology and Commerce MVP (10+ MVP awards received) and keeps bound at Sitecore solutions, customers as well as the Sitecore Product Teams to deliver valuable products that can fulfill the customer aspirations to build world-class experiences for customers.