Content lessons from a crisis
The best of digital marketing accelerated
How to be transparent, proactive and collaborative using content
The scramble to get information to the public in recent times opened up critical breakages in how you interpret policy to the people.
But it also brought a chance for government to be transparent, proactive and collaborative across agencies.
Debra Taylor, Deloitte Digital’s National Head of Content, examines how agencies can learn from world and local events in 2020 to:
- Proactively win trust with the public through communications
- Establish sustainable and scalable ways of working around content
- Get the right specialists collaborating around the right tasks
- Use content to create consistent digital experiences