A look at the symbiotic relationship between people and AI
Available on demand
Powering authentic customer engagements
As digital experiences become a primary focus for brands, they are also becoming increasingly more sophisticated. But, when we rely too much on automation and algorithms, we can quickly lose the human or emotional element. Join the Sitecore sponsored CMSWire webinar to explore how the human and AI relationship power authentic experiences.
What you’ll takeaway:
Switching your mindset from "human vs. machine" to "human and machine"
How to appeal to the human brain in an authentic way
Hitting the sweet spot between machine learning and human intervention
Jill Grozalsky is an award-winning digital marketer and former Sitecore Strategy MVP with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As Product Marketing Director, Jill is responsible for helping to bring products from concept to commercialization -communicating feature value and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.
Carmen Simon is a Silicon Valley entrepreneur, cognitive neuroscientist and speaker, addressing a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Carmen is the founder of Memzy and her most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently to corporate audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don't act on it?