Transformation in Sport: World Leading Fan Engagement

A digital transformation story

Available on demand

Sitecore has teamed up with The R&A and Delete to share The Open digital transformation project, which is this year’s winner of the ‘Ultimate Sitecore Experience' and 'Best Business Impact or Return on Investment' awards.

The R&A appointed Delete to define their digital strategy and deliver a multi phased approach. They wanted to create a reimagined, mobile first, digital experience for fans of this prestigious tournament, and a powerful marketing tool for the brand.

The webinar will cover multiple phases including the new mobile first ticketing system, the year-round website mode and the live event website mode featuring the leader board, the tee times, the live coverage and the live blog for the actual event.

Watch now on demand

Thank you

About the presenters

Kevin Bain

Head of Data and Digital Infrastructure

The R&A

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Louis Sheppard

Creative Director


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