Digital transformation is the new norm for B2B marketers

What it truly means to be agile and simple practices for any business

Available on demand

Achieving your business objectives through a customer experience (CX) strategy needs the right mix of capabilities along with technology playing an ever-increasingly important role. As our customers' expectations continue to grow and technology–such as AI–becomes more prevalent, your company needs to be fighting-fit in order to evolve. Join Kirsty McKay, a digital transformation leader at Coates Hire, to learn how.

Insights you’ll explore:

  • Why CX starts with creating a culture of change
  • Closing the distance between your IT team and your customers
  • What it truly means to be agile and simple practices that work in any business context
  • How transformation doesn’t have an end date and what does that mean for you?

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Meet the speaker

Kirsty McKay

Group Manager – Portfolio Delivery & Digital Transformation

Coates Hire

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