When thinking about content and asset management, many times we automatically default to discussions about technology and platforms. What really lies at the heart of the challenges that businesses face is the proliferation of technology and platforms.
Delivering a centralised solution can address many of these challenges, however at the heart of the success lies change management and this should be founded in the experience that users have with the system, with the content and the processes.
Join Charis Kumpula, Marketing Strategy and Performance Director from AKQA, as she examines:
Why experience matters – transforming the business experience of content / asset management and the benefits
What experience means when we think about content hub – user experience (of the system), customer experience (personalisation, omni-channel content distribution)
Why change management is critical
Hosted by Andrew Birmingham, Managing Director and Editor-in-Chief at Which-50 Media
Known for her passion for digital and engaging leadership style, Charis has long been involved in the evolution of digital. Throughout this time the world has changed exponentially but the single biggest change that is still unfolding is putting the customer at the centre of everything, and for Brands, to derive tangible business benefits from doing so.
Andrew Birmingham is the editor-in-chief of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor. During his career he has reported on the Australian media, technology, finance, life science, and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, and CRN Australia.