Content management

Global to Local: scaling design & functionality without compromise

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Global to Local: scaling design & functionality without compromise

How can you scale a web portfolio, without compromising design and corporate governance--- all while setting the stage to leverage contextual marketing? Learn how Delaware North, one of the world’s largest hospitality management companies serving national and state parks & resorts, leveraged Sitecore’s component design to deliver unique customer experiences for its breathtaking resort properties. And, find out how Sitecore can help you secure the complete flexibility for updating, expanding, testing and managing content locally while allowing a larger organization to manage everything within a single CMS platform.


Scott Szeglowski
Delaware North

Scott Szeglowski serves as Producer in Delaware North’s Digital Marketing Department, helping implement the company’s eBusiness and eRetail strategies across its global portfolio of diverse operations. Scott joined Delaware North in 1996 to manage development the company’s first website (via ‘notepad’) to support visitor activities at NASA’s Kennedy Space Center.Scott earned a BS in Imaging Science from the Rochester Institute of Technology. He later developed his thesis work into a patented novel Magnetic Resonance Imaging technology in association with R.I.T., Strong Memorial Hospital and GE Medical Systems.Scott lives with his family in Western New York and volunteers with Burn Design Lab, a NGO base on Vashion Island, WA that strives to improve lives and the environment in the developing world through research, design, and development of outstanding cookstoves and fuels.

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Danielle Rossi
VP of Client Services
Delphic Digital
A “classically trained ad exec” who’s worked her way up the ladder and is always seeking innovation, Danielle discovered her career path in the 8th grade, while flipping through the publications. Enamored by print ads, she knew immediately that she wanted to be a part of the teams that created ads like Saab’s iconic “Born from Jets” campaign, which she cut out of a magazine and posted on her bedroom wall.

Raised just outside the city in Chadds Ford, the Philly area local has spent the last 18 years in top ad agencies in the region, during which she’s spearheaded integrated marketing programs for notable brands like Levi’s, Honda, Room & Board, and Mountain Dew. After spending a year as CMO at a NYC tech startup, Danielle is now back in Philadelphia and serving as Delphic’s VP of Client Services.

Driven by goals personally and professionally, Danielle doesn’t like to same thing twice – there’s always a way to get better results and invention is the most exciting pursuit. That said, she believes in developing creative, data-driven solutions based on cultural shifts.
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