Webinar: Wednesday, September 19, 2018

Digital Marketing in China - One Size doesn’t fit all

Webinar details

Available On Demand

Language: English

Digital Marketing in China - One Size doesn’t fit all

Do you have a business in China and manage your websites globally? Are your Chinese colleagues telling you that their digital marketing needs are different? Did you know that where your website is hosted has a direct impact on your search rankings?

This webinar will provide you with an introduction to the Chinese Internet ecosystem, Chinese consumer behaviour trends, Chinese digital marketing trends and Chinese case studies. Chris Fang Chinese digital marketing veteran and Paul Chan from Sitecore will also provide insight and best practices for successful marketing in China.

Agenda:
  • Introduction Paul Chan & Chris Fang
  • China Internet Ecosystem Background Chris F.
  • Consumer Behavior Trends (ToC) Chris F.
  • Digital Marketing Trends Chris F.
  • Selected Case Studies Of Digital Marketing Chris F.
  • China Deployment Best Practices Paul C.
  • Q&A Paul C. and Chris F.

Paul Chan
Speaker
Paul Chan
Vice President | Greater China
Sitecore
As Sitecore’s business leader in Asia, Paul leads a team of account managers, presales consultants and post sales consultants to service our clients in Asia. Paul joined Sitecore in March 2015 as Vice President Asia and has led the creation of a professional sales team in Asia, including South East Asia, India, Taiwan, Hong Kong and China. Since July 2017, Paul is focusing on the Greater China region based in Shanghai.

Paul accumulated strong experience for both large IT multinationals as well as startups in his 25 years of experience in the IT industry. Before joining Sitecore, he was the leader of EMC’s Consulting business where he was responsible for delivering mobile, big data and security solutions to EMC/VMware customers. Prior to EMC, Paul also served as VP of PTC’s Service Lifecycle Management business, and VP of Process Industries in SAP from 2008-2011. His extensive experience also included being MD at Bearingpoint Management Consulting and as Senior VP APJ for AspenTech, a global software leader in process industries.

Paul was born and brought up in Hong Kong and in 1996 emigrated to Beijing China with his wife who is originally from Beijing. He holds a BSc Engineering from California Institute of Technology (Caltech), MSc from Stanford University and MBA from University of Southern California.

Chris Fang
Speaker
Chris Fang
ex-CIO
Mengniu Dairy Group
Christopher Fang joined Mengniu Dairy Group as CIO in 2015. Mengniu is China's leading supplier of dairy products, focusing on nutrition science research, development and manufacture of dairy products serving 1 billion consumers every year. Mengniu has reached Global Top 10 in the world dairy industry and been Top 20 for 8 consecutive years.

Christopher has accumulated solid experience in various domains, the transformation and sustainability of companies at different stages, as well as M&As and innovation. He devotes himself to consumer product business transformation and digitalization, and takes the full responsibility for IT planning, operation and digitalization of Mengniu Dairy Group and its various business sectors. He has made significant contribution to extending Mengniu’s digital ecosystem and integrating business with IT.

Christopher holds an EMBA degree from Washington University St. Louis. Before he joined Mengniu, Christopher has worked 17 years for global fortune 500 companies, world leading food & beverage and retail MNCs.

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