Webinar: Wednesday, September 19, 2018

Digital Marketing in China - One Size doesn’t fit all

Available on demand

Digital Marketing in China - One Size doesn’t fit all

Do you have a business in China and manage your websites globally? Are your Chinese colleagues telling you that their digital marketing needs are different? Did you know that where your website is hosted has a direct impact on your search rankings?

This webinar will provide you with an introduction to the Chinese Internet ecosystem, Chinese consumer behaviour trends, Chinese digital marketing trends and Chinese case studies. Chris Fang Chinese digital marketing veteran and Paul Chan from Sitecore will also provide insight and best practices for successful marketing in China.

Agenda:
  • Introduction Paul Chan & Chris Fang
  • China Internet Ecosystem Background Chris F.
  • Consumer Behavior Trends (ToC) Chris F.
  • Digital Marketing Trends Chris F.
  • Selected Case Studies Of Digital Marketing Chris F.
  • China Deployment Best Practices Paul C.
  • Q&A Paul C. and Chris F.

Register for this webinar

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About the presenters

Chris Fang

ex-CIO

Mengniu Dairy Group

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Paul Chan

Vice President | Greater China

Sitecore

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