Meeting Customer Expectations in Financial Services in 2020 and Beyond
Better digital experiences across the financial services sector
Available on demand
Creating and delivering better digital experiences across the financial services and insurance industry has never been more crucial to business success.
Customer needs continue to rise alongside the rapid acceleration of digital adoption and brands must meet that challenge head-on and exceed expectation. Finding and securing customers is now about offering faster, richer and more personalised online experiences.
In this webinar, Ian MacArthur, Chief Experience Officer explores how brands are reacting to consumer behaviour and demand - by understanding insight and journeys to create seamless customer experiences that serve relevant and consistent content to drive conversion rates for better ROI and satisfaction.
From designer to creative director, and head of brand to CMO, his job titles have changed over the last 27 years but Ian MacArthur’s focus has been the same – helping organisations and their brands put the customer first in order to stay ahead of the competition. Following a successful two and half decades at the forefront of Digital working with the world’s biggest brands, both client and consultancy side, he is continuing that journey as Chief Experience Officer at award-winning agency Sagittarius.