Interactive brand experiences

Orchestrating a customer experience across marketing channels

Webinar details

Available On Demand


Orchestrating a customer experience across marketing channels

Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time. To do this you need to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.

You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.

You'll also learn:

  • How to set expectations and priorities to orchestrate a strategy for digital maturity
  • How to integrate actionable data from a number of systems
  • Tips for optimizing the interactions that create lifetime customers

Tanya Osterfield New England Biolabs

Tanya Osterfield
Marketing Technologist
New England Biolabs
At NEB, I currently manage the integrated martech stack for our web properties, marketing automation, SEO, SEM and email marketing. I seek to optimize our data connections that enable attribution as well as internal usability, driving best in class customer experience. Solving problems, streamlining processes, bridging departments and adapting to digital disruption is the perfect challenge for my scientific mindset. I left the research lab ten years ago in favor of connecting with and enabling the connection of people, but I did not leave behind the basic principles of the scientific method, or the curiosity of a scientist.

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