This session will focus on a step by step guide towards activating personalization on the Sitecore platform. Attendees will be given a step by step roadmap of where to start personalization activities and how to evolve those efforts based on a test and learn approach. You'll learn how to create a journey map for marketing teams and their technology partners, to understand how they can work together to realize the potential of personalization on the Sitecore platform.
The insights from this session are gathered across multiple clients and industries - as many Sitecore customers are in search of the holy grail of personalization, but have no idea where to look or where to start.
Kristine has a passion for what comes next and working with clients to envision the future of their digital experiences. She uses her extensive experience with all things digital and combines deep subject matter expertise as the foundation for digital transformation to create meaningful and effective experiences. Kristine leads large-scale teams to help clients realize their future state digital experiences driving alignment of a solid roadmap and the people, processes and platforms necessary to make it a reality.