Personalization

Personalization: seeking the Holy Grail

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Personalization: seeking the Holy Grail

This session will focus on a step by step guide towards activating personalization on the Sitecore platform. Attendees will be given a step by step roadmap of where to start personalization activities and how to evolve those efforts based on a test and learn approach. You'll learn how to create a journey map for marketing teams and their technology partners, to understand how they can work together to realize the potential of personalization on the Sitecore platform.

The insights from this session are gathered across multiple clients and industries - as many Sitecore customers are in search of the holy grail of personalization, but have no idea where to look or where to start.

About the presenters

Kristine Stebbins

Chief Executive Officer

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