Sitecore Webinar

Redesigning content for a multichannel world

Hear Memorial Hermann Health System’s journey to Sitecore

Available on demand

The days of "lift and shift" are gone. Migrating your content operations is one of the most challenging aspects of any enterprise-level experience platform adoption.

For a large-scale health system with diverse service areas, each with thousands of content artifacts accumulated over the years, these challenges are significantly amplified.

Memorial Hermann, the largest not-for-profit health system in Southeast Texas, has addressed this challenge head-on and joins aha! to share their migration story. Their journey to Sitecore began with a comprehensive inventory and audit of over 8,000 pages of content. Their team of internal digital specialists partnered with aha! 's content strategy and experience design teams, leveraging an innovative atomic design approach to create their new experience's omnichannel framework.

Register for this webinar and hear the aha! and Memorial Hermann teams share:

  • The specific challenges they faced
  • The strategies designed
  • The processes, teams, and tools leveraged to migrate content to Sitecore to establish a new, consumer-centric experience foundation

This webinar is co-sponsored with:   



Speakers:

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Amber Graham

AVP, Digital Marketing & Engagement, Memorial Hermann

Memorial Hermann | Healthcare

Tashika Varma

Digital Marketing Specialist, Memorial Hermann

Memorial Hermann | Healthcare

Paul Dain

Chief Experience & Innovation Officer, aha!

aha!

Sam Spicer

Sr. Director, Experience Design, aha!

aha! | Strategic Road Mapping

Robert Atkinson

Director, Content Strategy, aha!

aha! | Marketing

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