Reinventing Commerce: Econsultancy and Sitecore
Available On Demand
Available On Demand
Join this session, focused on the Asia Pacific market, to learn from the data, trends, and wisdom we uncovered
Commerce is changing – rapidly. In 2019, 6 out of 10 commerce organizations are reporting that their business model is under “significant” or “critical” pressure to adapt. Today’s commerce organizations must meet heightened customer expectations, offer personalized buying experiences, and compete with macro-players with global reach, enormous scale, and huge budgets.
To help you uncover the pathways to success, we partnered with Econsultancy to gather insight from 1,200 merchandising, ecommerce, and marketing executives. Join this session focused on the Asia Pacific market specifically to discover the data and trends, and how others are becoming digital-first businesses fit to compete in this changing landscape, including:
- Key challenges facing commerce professionals in Asia Pacific today
- A new model for growth:experience + commerce
- Lessons learned: defining the path forward
At Sitecore, John, is one of the Solution Specialists, bringing subject matter expertise from too many years in SaaS Martech, ERP and software platforms, into the discussion of Modern Commerce, Content and Martech, be that in a digital or physical context.... Using content IN context to drive brand and increase revenue, repeat purchasing and improve customer lifetime value via personalised experiences; the new marketing paradigm.
Sitecore covers the gamut from content creation in collaboration to the management and distribution of said content, back into effectiveness analysis, rinse and repeat! We, therein, have a unique view across industries and markets.
SVP, Research and Content Strategy
Stefan manages all research and content in North America for Econsultancy. He is the author of over 100 studies exploring topics in digital marketing, technology and business transformation.