Commerce is changing – rapidly. In 2019, 6 out of 10 commerce organizations are reporting that their business model is under “significant” or “critical” pressure to adapt. Today’s commerce organizations must meet heightened customer expectations, offer personalized buying experiences, and compete with macro-players with global reach, enormous scale, and huge budgets.
To help you uncover the pathways to success, we partnered with Econsultancy to gather insight from 1,200 merchandising, ecommerce, and marketing executives. Join this session focused on the European market specifically to discover the data and trends, and how others are becoming digital-first businesses fit to compete in this changing landscape, including:
- Key challenges facing commerce professionals in Europe today
- A new model for growth:experience + commerce
- Lessons learned: defining the path forward
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Pre-Sales Consultant, Central Europe, Sitecore