We understand that getting up close and personal with your customers requires a complex blend of creativity, technology and strategic acumen; combined with an intimate understanding of your customer’s tastes and motivations.
Learning from the wider market, Charlie Bell, will reveal how brands such as L’Oréal have designed highly-personalised consumer services, how P&G has transformed its massive digital marketing presence worldwide and how Danone Nutricia improved the personal experiences of mothers—with incredible business results.
Applying a practical strategy, using the right platform, process and tools, is key to successful content delivery. Kate Fitzpatrick will discuss the five strategic building blocks we recommend implementing to ensure your content is satisfying both organisational and customer's needs.
Kate has over 14 years’ experience within the digital sector, working both client and agency side. At Great State, Kate leads the content strategy for Versus Arthritis, conducts strategic analysis on behalf of Honda Europe and plays an ongoing role in developing the CRM strategy for the Royal Navy. She previously headed-up the digital marketing output for the fiction division of HarperCollins Publishers and has delivered content, social and campaign strategies for the likes of Legal & General, The Royal Mint, AXA and Universal Music Group.