Everyone writes, but does your writing investment provide a good return for your business? The State of Writing 2020 research provides clues for content marketers on where we’re going wrong and how to improve the effectiveness of our writing efforts.
Sarah Mitchell, Typeset and Global Copywriting founder, loves helping customers convert their content initiatives into long-term business assets. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to help make the world a better place for readers everywhere.
In 2020, Sarah launched Typeset’s inaugural State of Writing global research report. Her work has won or been a finalist for the Content Marketing Awards in multiple categories over several years. Something of a professional vagabond, she lives on the west coast of Australia, preferring sunshine and sandy beaches to the snow and ice of her native Michigan.
Andrew Birmingham is the editor-in-chief of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor. During his career he has reported on the Australian media, technology, finance, life science, and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, and CRN Australia.