Testing and optimization

Test, Iterate and Improve: optimizing your digital offering

Webinar details

Available On Demand


Test, Iterate and Improve: optimizing your digital offering

Digital enables us to gather an enormous amount of data on user behavior, but does that provide us with a clear enough picture to shape our offerings? Even if it does, are we effectively integrating that information into the digital products and services we create? In this presentation, Paul Boag challenges how we approach our digital projects encouraging us to take a more data-driven methodology.

By the end of this webinar you will:

  • Understand why the way most organizations run digital projects is failing
  • Know how to avoid wasting the valuable data our sites gather on user behavior
  • Have clear tactics for using insights into user behavior to improve your site
  • Know how to validate ideas for site improvements using data, rather than opinion
  • Understand how to ensure your site is continually improving


Paul Boag
Founding Partner

Paul Boag is a leader in digital strategy and user experience design. He has been working with organizations such as The European Commission, Oxford University and Doctors Without Borders for over 20 years. Through consultancy and training he helps organizations make better use of digital technologies. He helps them meet the needs of today’s connected consumers.

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