The personalisation imperative
The best of digital marketing, accelerated
Putting personalisation into practice
Personalisation is more critical than ever as consumers look to brands for meaningful digital customer experiences. But organisations face consistent barriers when trying to delivery personalised experiences.
In this webinar, we’ll help you understand why personalisation is so important, why it’s so hard to do right and how to make it work with your full marketing stack, not just on your website.
You will learn about:
- Key metrics and behavioural economics around why we respond more to personalisation
- The role of content and channels
- The personalisation maturity curve
- Key components in the stack, their role and how to run them
- Making the whole picture work with Sitecore