How changes in walled-garden privacy policies will impact your adtech and martech technologies

Available on demand

Discover how changes in wall-garden privacy policies can impact your Adtech and MarTech technologies

With third-party cookies being phased out, the ability for brands to create an alternative identifier to track individuals’ journeys across the web will be limited. As a result of this move, Google will stop providing one-to-one personalised advertising outside of their owned and operated properties. Google’s post-cookie solutions outside of their properties will be entirely cohort-based, and while cohort advertising will be one of several key solutions for cookie-less advertising, it will limit brands’’ ability to target customers based on behaviour and their digital journey.

Luckily for brands, third-party cookies aren’t the only option for recognising their customers and their online behaviour. First party cookies are a better alternative.

First party data is now key to identifying and meaningfully engaging customers and will be king in the cookie-less world.

Key takeaways:

  • Apple, Facebook, and Google: Privacy or control?
  • Impact on your Customer-centric strategies
  • Owning your customer and what technologies can help
  • ROI through personalisation that scales while adhering to permission granted by consumers

About the presenter

Biren Balakrishnan

Sales Engineering Manager


Read bio

Register to join

By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.

Find events near you

Use my current location

Change my location