Mobile experience

Where mobile-first is not enough

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Where mobile-first is not enough

So, what if all customer interactions would be mobile... Are you ready for that? What would you do? The last couple of years we have moved to a reality where the majority of interactions is on mobile. It is not so much about the device, as well as the superpowers it unlocks in terms of relevancy, personalization and relationships. But are we ready?

Polle de Maagt
Ministry of World Domination
Polle de Maagt changes brands to be less about ads and more about acts. In the last 10 years, he has worked on brand and digital projects for companies like Heineken, Nike, Starbucks, IKEA and KLM Royal Dutch Airlines.

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