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Sitecore’s growth continues through strategic acquisitions

The addition of Reflektion’s AI-powered search engine complements Moosend’s marketing automation platform, Boxever’s CDP, and Four51’s B2B headless commerce solution.

Integrated innovation for customer success

Sitecore has signed a definitive agreement to acquire Reflektion — expanding our industry-leading digital offerings and accelerating our delivery of the first truly integrated, SaaS-based digital experience platform. Reflektion’s AI-powered search platform broadens Sitecore’s ability to deliver exceptional commerce experiences. By understanding and predicting the patterns, context, and needs of shoppers, it reduces effort and anxiety and drives conversions, satisfaction, and loyalty.

Along with the deals for Moosend, Boxever, and Four51 announced earlier this year, Sitecore is acquiring Reflektion as part of our $1.2 billion growth plan. Together these acquisitions underscore our commitment to invest in a product roadmap that delivers faster innovation. For customers, this means expanded offerings, less upfront investment, automatic upgrades, and dramatically quicker time to value.

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Get answers to your questions

Acquisitions usually lead to questions. We’ve put together a series of answers to provide more details on the Reflektion agreement.

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Get to know Reflektion

Merging context, behavior, and meaning, Reflektion’s AI-powered digital search platform enables brands to deliver personalized search experiences that convert shoppers into buyers.

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Moosend logo

Get to know Moosend

Moosend’s state-of-the-art marketing automation, AI-powered customer engagement features, and integrated analytics and reporting simplifies multichannel campaigns for marketers.

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Get to know Sitecore CDP, formerly Boxever

Sitecore CDP strengthens our DXP’s data, testing, and journey optimization, which set the foundation for building long-lasting, trusted customer relationships.

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Get to know Sitecore OrderCloud, formerly Four51

We’re adding a truly “experience-first” headless commerce solution, empowering brands to tailor the digital experience to the unique needs of business buyers.

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Answers to the Moosend acquisition

From product details to reasons why, understand why Sitecore acquired Moosend and how it expands our market leadership.

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Moosend FAQ


Answers to Boxever and Four51 deals

Learn more about the March acquisitions of Boxever and Four51 with our comprehensive list of questions and answers.

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Sitecore News

Sitecore’s growth plan

With the largest investment in martech history, we’re accelerating our product innovation, doubling our go-to-market presence, and increasing brand awareness.

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Growth plans

What else is new at Sitecore?