Amar is a successful technology entrepreneur and product and engineering leader with more than 20 years of experience building large-scale companies. Most recently, he was CEO and founder of Reflektion, which was acquired by Sitecore in 2021. At Reflektion, Amar created a marketing-leading, AI-powered search technology and customer engagement platform used by leading global brands. Prior to founding Reflektion, Amar spent 11 years in key leadership roles at Google. Amar holds a Master's degree in Computer Science from the University of Southern California.