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CASE STUDY

U.S. Masters Swimming transforms its digital presence

Provides high value, personalized services to competitive and fitness swimmers

Company size

17

Industry

Association & Non-Profit

Region

North America

U.S. Masters Swimming delivers fresh, targeted content

U.S. Masters Swimming (USMS) is a national membership-operated nonprofit that provides benefits to nearly 65,000 Masters swimmers across the United States. USMS traditionally appealed mainly to competitive swimmers. However, the organization also offers substantial benefits to people who swim for fun or health. Seeing these fitness swimmers as the key to membership growth, USMS aimed to reach them more effectively.

The organization set out to build a site that would increase community engagement by continuously delivering fresh, targeted content to all types of swimmers throughout their membership lifecycles, and would serve as a communication hub for members, clubs, and volunteers at 52 local chapters nationwide.

Challenges

  • Increase organization’s value to members
  • Grow membership of fitness swimmers
  • Implement mobility, personalization services

Solutions

  • Sitecore Experience Platform (XP)
  • Sitecore Email Experience Manager (EXM)
  • Microsoft Azure

Results

  • Personalized communication throughout membership lifecycle
  • Created communication hub for members, volunteers and clubs
  • Decreased bounce rates by 10%

People swim for a wide range of reasons. With Sitecore, we can segment our audience, gain insight into their needs, and enrich their membership experience through personalization.

Kyle Deery
Senior Director, Marketing and Communications, U.S. Masters Swimming

Solution Partner

Bonfire is a boutique customer experience agency that works exclusively with Sitecore.

Learn more

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